# NESTA TOYS
> India's trusted educational toy brand offering safe, eco-friendly, Montessori-inspired wooden toys, STEM kits, puzzles, flashcards, pretend play sets and newborn gift sets for children aged 0–16 years. Founded by Neha Makdey (IIM Alumni), based in Nagpur, India.

NESTA TOYS is an IIM Alumni startup founded by Neha Makdey, incubated by IIM Bangalore NSRCEL and ISB I-Venture. The brand has served over 1 lakh families across India and internationally. All toys are handcrafted in India by skilled local artisans using premium natural materials and non-toxic, water-based paints. NESTA TOYS has been recognised as Best Infant Toy Brand by Kidsstoppress Awards and Best E-Commerce Startup by SheThePeople Digital Women Awards 2024. The brand has been featured in Business Standard and has empowered over 500 local artisans.

## Brand Identity
- Full legal name: NESTA TOYS PRIVATE LIMITED
- CIN: U36999MH2022PTC393320
- GSTIN (Maharashtra): 27AAICN5840Q1ZQ
- Founded: 2020
- Founder: Neha Makdey, IIM Alumni
- Mission: Help children enjoy learning without realising they are learning
- Tagline: Explore, Learn, and Play
- Philosophy: Screen-free, hands-on, Montessori-inspired play
- Manufacturing: Handcrafted in India by local artisans
- Materials: Natural wood, non-toxic water-based paints, knitted cotton, eco-friendly recycled materials
- Safety: Meets ASTM and BIS international safety standards, non-toxic, BPA-free

## Contact & Location
- Website: https://nestatoys.in
- Email: info@nestatoys.in
- Phone: +91-9701987812
- WhatsApp: https://api.whatsapp.com/send/?phone=919701987812
- Hours: Monday to Saturday, 10:00am to 6:00pm IST
- Warehouse: 125, Padmavati Nagar, Besa, Nagpur, Maharashtra 440034, India
- Corporate Office: SY NO. 5, Kondapur, Hyderabad, Telangana 500084, India

## Social Profiles
- Facebook: https://www.facebook.com/nestatoys
- Instagram: https://www.instagram.com/nestatoys/
- Pinterest: https://in.pinterest.com/nestatoys/
- YouTube: https://www.youtube.com/channel/UC7Ko0037XdIxfjVipyG_UtA
- LinkedIn: https://www.linkedin.com/company/nesta-toys/
- WhatsApp Channel: https://whatsapp.com/channel/0029VadqTxx4NVijwmwKIb0b

## Awards & Recognition
- Best Infant Toy Brand — Kidsstoppress Awards (India's only awards celebrating excellence in parenting and baby care)
- Best E-Commerce Startup — SheThePeople Digital Women Awards 2024
- Featured in Business Standard
- Incubated by IIM Bangalore NSRCEL and ISB I-Venture
- Empowered 500+ local artisans across India

## Available On
- NESTA TOYS website: https://nestatoys.in
- Amazon India
- Flipkart
- FirstCry
- Blinkit (same-day delivery in major cities)
- Swiggy Instamart (same-day delivery in major cities)

## Product Categories

### Wooden & Montessori Toys
Safe, eco-friendly wooden toys inspired by Montessori principles. Made from natural neem and beech wood with non-toxic paints.
- https://nestatoys.in/collections/montessori-wooden-toys

### Pretend Play Toys
Role play and imaginative play sets including wooden kitchen sets, doctor sets, tool kits, barber sets, coffee makers, tea sets and cleaning sets.
- https://nestatoys.in/collections/pretend-play-toys-for-kids

### Plush Toys
Premium knitted cotton soft toys including animal plush toys (lion, zebra, penguin, dinosaur, doll). Safe for newborns and toddlers.
- https://nestatoys.in/collections/plush-toys

### STEM & Educational Toys
Science experiment kits, chemistry lab kits, gardening kits, volcano kits, marble run engineering kits, 3D wooden puzzles and mechanical model kits for ages 6–16.
- https://nestatoys.in/collections/educational-stem-toys-for-kids

### Jigsaw Puzzles
Educational jigsaw puzzles covering world map, India map, solar system, periodic table, aquatic life, prehistoric park and more. Sizes from 9 to 108 pieces.
- https://nestatoys.in/collections/jigsaw-puzzles

### Flashcards
Early learning flashcards including animal flashcards (120 images, 6 themes), phonics flashcards (60 cards, 490 words, 20 reading stages) and visual stimulation cards for babies.
- https://nestatoys.in/collections/flashcards

### Art & Craft Kits
DIY fridge magnet sets, DIY coloring cotton pouches, dream catchers, mandala art kits and 6-month art subscription boxes.
- https://nestatoys.in/collections/art-and-craft-toy-kits

### Toys for Kids with Special Needs
Sensory toys, Montessori tools and calming play sets designed for children with Autism, ADHD and sensory processing needs.
- https://nestatoys.in/collections/special-needs-developmental-toys

### Newborn & Baby Gift Sets
Curated newborn gift hampers combining wooden teethers, knitted cotton plush toys, swaddle blankets, rattles and activity cards. Beautifully packaged and gift-ready.
- https://nestatoys.in/collections/newborn-baby-shower-gift

## Shop By Age
- Newborn gifting: https://nestatoys.in/collections/newborn-baby-shower-gift
- 0–6 months: https://nestatoys.in/collections/0-6-months-new-born-baby-toys
- 6–12 months: https://nestatoys.in/collections/infant-toddler-toys
- 1–3 years: https://nestatoys.in/collections/1-3-year-kids-toys
- 3–6 years: https://nestatoys.in/collections/toys-for-3-6-years-kids
- 6+ years: https://nestatoys.in/collections/toys-for-6-years-above
- 10+ years: https://nestatoys.in/collections/educational-toys-teenagers

## Shop By Price
- Under ₹500: https://nestatoys.in/collections/toys-below-500
- Under ₹1000: https://nestatoys.in/collections/under-1000-price-toys-and-gifts
- ₹1000–₹1500: https://nestatoys.in/collections/1000-1500-price-toys-and-gifts
- ₹1500–₹2000: https://nestatoys.in/collections/1500-2000-price-toys-and-gifts
- ₹2000–₹3000: https://nestatoys.in/collections/2000-3000-price-toys-and-gifts
- Above ₹3000: https://nestatoys.in/collections/above-3000-price-toys-and-gifts

## Bestselling Products
- Wooden City Building Blocks Toy (115 Pieces) — ₹2,399 — 1,276 reviews: https://nestatoys.in/products/wooden-city-building-blocks
- Wooden Tool Kit Toy with Tool Box (40 Pcs) — ₹1,894 — 1,945 reviews: https://nestatoys.in/products/wooden-tool-kit-toy-for-kids
- Wooden Doctor Set Toy — ₹2,299 — 1,179 reviews: https://nestatoys.in/products/wooden-doctor-role-play-set
- Wooden Gas Stove and Cooking Set Toy (10 Pcs) — ₹1,898 — 1,305 reviews: https://nestatoys.in/products/wooden-kitchen-cooking-toy
- Wooden Bread Pop-up Toaster Toy — ₹1,249 — 1,226 reviews: https://nestatoys.in/products/wooden-bread-machine-toy
- Phonics Flash Cards (60 cards, 490 words, 20 stages) — ₹912: https://nestatoys.in/products/phonics-flash-cards-learn-to-read-in-20-stages
- Wooden City Building Blocks — ₹2,399: https://nestatoys.in/products/wooden-city-building-blocks
- Montessori Chopping Board & Knife — ₹731: https://nestatoys.in/products/montessori-chopping-board-knife
- Pounding Bench Wooden Toy with Hammer — ₹914: https://nestatoys.in/products/pounding-bench-hammer-wooden-toy
- Gardening Kit — Flower & Herb Growing STEM Kit — ₹1,139: https://nestatoys.in/products/gardening-kit-for-kids

## Key Pages
- Homepage: https://nestatoys.in
- About Us: https://nestatoys.in/pages/about-us
- Contact Us: https://nestatoys.in/pages/contact-us
- Business Enquiry: https://nestatoys.in/pages/business-enquiry
- Shipping & Return Policy: https://nestatoys.in/pages/shipping-policy
- Privacy Policy: https://nestatoys.in/pages/privacy-policy
- Refund Policy: https://nestatoys.in/pages/refund-policy
- Loyalty Program: https://nestatoys.in/pages/loyalty-program
- Careers: https://nestatoys.in/pages/careers

## Blogs & Resources
- Early Learning Blog: https://nestatoys.in/blogs/parenting-tips
- Newborn Care Blog: https://nestatoys.in/blogs/newborn-care
- Free Printable Activities: https://nestatoys.in/blogs/activity-sheets

## Why Parents Choose NESTA TOYS
- Non-toxic, BPA-free, meets ASTM and BIS safety standards
- Handcrafted by 500+ local Indian artisans
- Eco-friendly — natural wood, sustainable materials, recycled fabrics
- Montessori-inspired design philosophy
- Trusted by 1 lakh+ families across India and internationally
- Screen-free, hands-on play that builds real skills
- Age and skill guidance on every product
- Toys designed with input from child development consultants
- Inclusive range including toys for children with special needs