About Us

Our Purpose

At Nesta Toys, we are driven by a profound belief in the limitless potential of children. We understand that kids are naturally curious and innately eager to learn. They don't need constant teaching or coaching; instead, they thrive in an environment that fosters exploration, creativity, and self-discovery.
Our purpose is to be the catalyst that empowers every child on this planet to embark on a journey of exploration through safe, enjoyable, and self-driven play experiences.

What We Do?

Nesta Toys provides a safe and nurturing learning environment where children can immerse themselves in the magic of play. Our wooden toys are carefully designed to ignite their imagination, spark curiosity, and inspire a deep connection with the world around them. We believe in the power of play as a means for holistic development, building essential life skills, and laying the foundation for a lifetime of learning.
At Nesta Toys, we offer a diverse range of open-ended and creatively designed toys that go beyond mere entertainment. These toys are the tools for learning and self-discovery. With each Nesta Toy, your child steps into an imaginative world, where every interaction opens new doors of exploration and wonder.

How Does Our Purpose Influence & Guide Our Approach to Designing Toys?

Our commitment to fostering a safe and enjoyable learning experience is embodied in several key principles
Thoughtful Design - Each Nesta Toy is thoughtfully crafted to stimulate various developmental aspects, ensuring they remain captivating and relevant as your child grows and learns. A same toy can be used in multiple ways to keep the child engaged as they grow
  • Nurturing Imagination - We understand the importance of nurturing imagination and creativity. Our toys are designed to be open-ended, encouraging children to explore multiple possibilities and unleash their imagination.
  • Play as Learning - At Nesta Toys, we believe that play is the most natural and effective way for children to learn. Our toys are carefully curated to promote problem-solving, critical thinking, and motor skills development.
  • Quality & Safety - Quality and safety are non-negotiable for us. Each Nesta Toy undergoes rigorous testing to meet international safety standards, providing parents with peace of mind.
  • Sustainable Materials - We are dedicated to environmental responsibility. Our toys are made from sustainable wood, painted with non-toxic water-based colors, and assembled using eco-friendly glues, making them safe for both children and the planet.
Moreover, our toys are durable - Once your child is done playing with the toy, we encourage you to pass it on to someone else.

Our Founders

Dear Readers,

NESTA Toys is a story of a father searching for ways to engage his one-year-old. Praful was raised in a small village in Maharashtra by a single mother. His journey from a small-town boy to an NIT Nagpur and IIM Bangalore Alumna was a rollercoaster. So when we became parents, Praful was determined to give all the fatherly love and care to Ridhaan which he missed out on as a kid. While I looked after Ridhaan's diet, Praful searched for ways to keep Ridhaan engaged throughout the day. A geek as he is, he started reading parenting books in his free time. A book that truly inspired us to move away from electronics and plastics and buy open-ended wooden toys for our son was "The Montessori Toddler". That's how our second baby was born - NESTA TOYS. Nesta means Pure and that is what we want the childhood to be - Pure fun!

NESTA TOYS was started with the hope of providing eco-friendly, natural, open-ended toys to every child in India. What inspires us to continue our journey with NESTA TOYS is the thought of creating a teeny tiny impact on developing happy, curious and eco-conscious kids.

If you have any suggestions, do write to us directly - info@nestatoys.in