About Us

Our Mantra - "Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world." - Albert Einstein.

NESTA Toys offer simple and open-ended play where the child drives the playtime. The toys are designed to encourage kids to see new possibilities and spur their imaginations. Our toys offer kids
  1. Happiness
  2. Exploration and Imagination
  3. Resilience and grit
  4. Creativity and problem-solving
  5. Cross-generational play

Why Choose NESTA Toys?

A small baby's brain has 100 billion nerve cells. The experiences a child has in the first 5 years of life develop neural networks. Scientists say that the first 5 years are the most important for the growth and development of any child. NESTA toys are designed based on this fact!

NESTA Toys believe in giving Children a natural and healthy beginning in life. Our toys are designed to give kids a chance to figure something out on their own, to build logical thinking, and help them become persistent problem-solvers. The toys will also help the kids learn how things fit together and develop fine motor skills. 

NESTA toys are designed on 7 principles

1. Eco-Friendly - Our toys are made of eco-friendly materials like sustainable wood, non-toxic water-based paints, and non-toxic glues. We do use a bit of plastic and natural rubber in few toys to improve the performance and add a fun element
2. Creatively Designed - NESTA toys are designed to be fun at different developmental stages. A same toy can be used in multiple ways to keep the child engaged as they grow
3. Skill Building - Kids love to take apart, put back together, and build up. Our range of open-ended toys keep kids engaged, spark their imagination, and develop problem-solving and logical thinking skills
4. 100% Safe - Our products meet international safety and quality standards
5. Happiness - We want the kids to grow up healthily and happily towards their own dream! Colorful, open-ended & safe toys result in happy playtime
6. Portable - Our toys create a minimum fuss. They are designed for easy storage and are portable. We provide cotton drawstring bags for easy storage
7. Stylish - NESTA Toys have classic color matching and smooth edges/ corners making them attractive and stylish

Moreover, our toys are durable - Once your child is done playing with the toy, we encourage you to pass it on to someone else.


Our Founders

Dear Readers,

NESTA Toys is a story of a father searching for ways to engage his one-year-old. Praful was raised in a small village in Maharashtra by a single mother. His journey from a small-town boy to an NIT Nagpur and IIM Bangalore Alumna was a rollercoaster. So when we became parents, Praful was determined to give all the fatherly love and care to Ridhaan which he missed out on as a kid. While I looked after Ridhaan's diet, Praful searched for ways to keep Ridhaan engaged throughout the day. A geek as he is, he started reading parenting books in his free time. A book that truly inspired us to move away from electronics and plastics and buy open-ended wooden toys for our son was "The Montessori Toddler". That's how our second baby was born - NESTA TOYS. Nesta means Pure and that is what we want the childhood to be - Pure fun!

NESTA TOYS was started with the hope of providing eco-friendly, natural, open-ended toys to every child in India. What inspires us to continue our journey with NESTA TOYS is the thought of creating a teeny tiny impact on developing happy, curious and eco-conscious kids.

If you have any suggestions, do write to us directly - info@nestatoys.in