About Us

NESTA TOYS, an IIM Alumni startup, began with a simple idea: kids deserve toys that feel safe, real, and worth their time. What started small slowly grew as parents looked for better options. We make toys for ages 0 to 14 using natural, child-friendly materials. Wooden toys, Montessori tools, pretend play sets, plush toys, flashcards, puzzles, craft kits – each one meant to encourage hands-on play instead of screens.

Our Purpose

At NESTA TOYS, we mostly want kids to enjoy learning without even realising they're learning. That idea guides almost everything we make.

Our toys support everyday skills like curiosity, problem-solving, and motor movement. We keep the designs simple, take inspiration from Montessori methods, and use safe, natural materials so the toys feel comfortable and last as children grow.

How We Design Our Toys

Every Nesta Toy is built with intention - blending education, safety, and creativity in every design.

• Thoughtful, Multi-Use Designs: Most toys start with the thought, “Can a child use this in more than one way?” If the answer is yes, we know it will stay interesting longer.
• Learning Through Play: We try not to force anything. The play itself should build skills like fine motor control, curiosity, imagination, or basic problem-solving.
• Quality & Safety First: We stick to smooth wood, safe water-based paints, and sturdy builds. Everything gets tested properly because parents expect that from us, and we take it seriously.
• Sustainable & Responsible: We prefer eco-friendly materials and designs that don’t get thrown away quickly. If a toy can be shared or passed on, that’s ideal.
• Inclusive for All Learners: Some children need calmer or more sensory-supportive toys, so we include a few designs specifically for those needs.

Why Parents Choose NESTA TOYS

Parents often tell us our toys feel simple, safe, and thoughtfully made. They appreciate that children stay engaged without screens or constant noise. Over time, families have come to trust NESTA TOYS because:

• The toys genuinely support learning and development
• Materials are safe, eco-friendly, and gentle to the touch
• Each product has clear age and skill guidance
• Playtime feels meaningful, slow, and screen-free
• The toys last long enough to be reused or passed on
• The quality matches global standards while still feeling right for Indian homes

Our Product Categories

• Wooden Toys
• Montessori Toys
• Pretend Play
• Plush Toys
• Flashcards
• Jigsaw Puzzles
• Wooden Puzzles
• STEM & Educational Toys
• DIY Art & Craft Kits
• Toys for Kids with Special Needs  

Our Founder

Neha Makdey - Founder, NESTA TOYS

Neha, an IIM alumnus, has always felt that children learn most when they’re free to explore and play. She started NESTA TOYS with the hope of creating safe, sustainable, and meaningful toys for every child’s early years.

Explore, Learn, and Play with NESTA TOYS

Every Nesta Toy is designed to spark curiosity, nurture confidence, and bring happiness into childhood.

Whether it’s a toddler discovering new textures or an older child exploring creativity, NESTA TOYS supports every step of the learning journey.