About Us
NESTA TOYS, an IIM Alumni startup, is India’s favorite toy brand offering thoughtfully designed, educational toys for kids aged 0–14. From premium wooden toys and Montessori tools to cotton plush, flashcards, and jigsaw puzzles — all crafted from natural materials for curious young minds.
What We Do?
NESTA TOYS creates safe, thoughtfully designed toys that inspire learning, nurture skills, and keep kids happily engaged—without screens.
How Does Our Purpose Influence & Guide Our Approach to Designing Toys?
Our commitment to fostering a safe and enjoyable learning experience is embodied in several key principles
- Thoughtful Design - Each Toy is thoughtfully crafted to stimulate various developmental aspects, ensuring they remain captivating and relevant as your child grows and learns. A same toy can be used in multiple ways to keep the child engaged as they grow
- Nurturing Imagination - We understand the importance of nurturing imagination and creativity. Our toys are designed to be open-ended, encouraging children to explore multiple possibilities and unleash their imagination.
- Play as Learning - At Nesta Toys, we believe that play is the most natural and effective way for children to learn. Our toys are carefully curated to promote problem-solving, critical thinking, and motor skills development.
- Quality & Safety - Quality and safety are non-negotiable for us. Each Nesta Toy undergoes rigorous testing to meet international safety standards, providing parents with peace of mind.
- Sustainable Materials - We are dedicated to environmental responsibility. Our toys are made from sustainable wood, painted with non-toxic water-based colors, and assembled using eco-friendly glues, making them safe for both children and the planet.
Moreover, our toys are durable - Once your child is done playing with the toy, we encourage you to pass it on to someone else.
Founder
Founder - Neha Makdey
